* Ericsson signs on as partner for 2015 FIS Nordic World Ski Championships in
Sweden and will focus on the digital event experience
* Ericsson will make live event data available to mobile device users
everywhere by providing solutions that enable partners to develop
* The apps and the official website will comprise a virtual interactive arena
that allows people around the world to access real-time information about
Ericsson (NASDAQ: ERIC) has signed an agreement with the organizers of the 2015
FIS Nordic World Ski Championships to engage in the event and provide solutions
to make it accessible to mobile device users all over the world.
For the event, which will take place in Falun, Sweden, Ericsson will implement
some of the solutions that form part of the company's vision for the Networked
Society, in which everything that could benefit from being connected will be
connected. Using these solutions, Ericsson will enable its partners to develop
rich, highly informative and interactive apps, as well as the official website
for the event: http://falun2015.com/
Together, the apps and the official website will constitute a virtual
interactive arena that will allow spectators - both on-site or following it from
anywhere else around the world - to access real-time information about
everything from the competitors, schedules and statistics to venue-specific
content, transport, places of interest, and much more.
Sven von Holst, CEO of Falun 2015, says: "We're happy to have Ericsson, a world-
leading provider of communications technology and services, as a partner for
this event. We're excited to see what they can do to allow people around the
world to follow the 2015 FIS Nordic World Ski Championships in Falun."
Sarah Lewis, FIS Secretary General, says: "The 2015 FIS Nordic World Ski
Championships in Falun provide an outstanding platform to introduce this
exciting innovation for the first time. FIS and the event organizers have access
to considerable amounts of data related to the competitors and the cross-country
skiing, ski jumping and Nordic combined disciplines in which they compete. The
virtual interactive arena will use this data to bring the excitement, challenges
and drama of one of the biggest winter sports events on the global sporting
calendar to more people than ever before."
Paul BergstrÃ¶m, Head of Marketing and Communications, Business Unit Global
Services, Ericsson, says: "As a world leader in telecommunications, Ericsson has
vast experience of aggregating large amounts of data and using it to provide
innovative services to large numbers of people. To support Falun 2015, we will
use a platform that has been deployed by more than 100 service providers on five
continents. This platform already delivers services to more than 800 million
mobile-data users - and now we will harness it to make the 2015 FIS Nordic World
Ski Championships accessible to mobile device users all over the world."
Although the virtual interactive arena will debut at the 2015 FIS Nordic World
Ski Championships, Ericsson plans to make the solution available for future
events so that more people in more countries can enjoy the benefits of the
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Ericsson is a world-leading provider of communications technology and services.
We are enabling the Networked Society with efficient real-time solutions that
allow us all to study, work and live our lives more freely, in sustainable
societies around the world.
Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
40 percent of the world's mobile traffic goes through Ericsson networks and we
support customers' networks servicing more than 2.5 billion subscriptions.
We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2013 the company's net sales were SEK 227.4 billion (USD 34.9 billion). Ericsson
is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
Ericsson Investor Relations
Phone: +46 10Â 719 00 00
Ericsson engages in World Ski Championships 2015:
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